Conected interactions, personalized and effective to improve the loyalty of the digital client, a debate in CX Congress

The acceleration of the digitalization and the evolution of the expectations of the consumer has brought a personalized and fluid experience to the brands to determine how to foster and maintain a base of loyal customers. In the actual context, the fidelización cobra una mayor relevance y construir un vínculo durradero para asegurar los activos de las organizations has converted into a principal objectivo of the companies.

El uso de los datos y la IA para obtention insights del cliente y personalizar la propuesta es a stratégica prioridad para implementar une comunicación transparent, conocer à fondo al consumidor y los canales que utiliza como claves para enfocar con eficiencia la strategia de negocio.

The needs and expectations of our clients are in continuous evolution, which means that companies that use the technology to improve their agility tend to be a definite sale in the post-pandemic world. In an unstoppable cycle of digitalization, the technology has quickly adapted to the changes of habits, demands and expectativas; construct operations more conectadas y eficientes; improve the employee experience as a palanca to a better client experience or protect our client data.

To understand how to change the habits of compra del cliente, es necesario contar con el apoyo de soluciones y herramientas que ayuden a las compañías a enfrentar nuevos challenges, reinventar su creación de valor y encontrar la manera de brindar omnicanales y personalizadas experiences.

Estos serán los main points that will approach in the first mesa de debate ‘Create connected interactions, personalize and eficient to guarantee and improve customer loyalty in a context, that is more digitalof CX Congressel encuentro profesional de referencia sobre experiencia de cliente organized by Dir&Ge that is celebrated el near October 5 in Madrid además de retransmitirse también en streaming.

The debate table, impelled by InLoyalty, will counter the participation of Arantxa GuliasGlobal Head of Digital, Content & Social Media of Railway; Angela Benavent, CRM-Marketing Automation and Upper Funnel Manager Holaluz.com, Belén Fernandez, Corporate Manager of Client Relations of Mobilityado; Miguel Angel CarrascoDirector of Atención al Cliente of Orange there Jose Manuel Peinado Head of Marketing & eCommerce of InLoyalty, y contará con la moderation David TomasGeneral Manager and Co-funder of Cyberclick.

Keys to connect with the omnichannel consumer

Además de dos mesas de debate, CX Congress ofrece a lo largo de la jornada ponencias, casos de éxito y la participación de profesionales destacados de marks de referencia como Ilunion, Mapfre, Kia oh Vithasbetween otras, que compartirán sus experiences y best practices to connect with the omnichannel consumer.

CX Congress 2022 cuenta con el impulse de ESIC, Enreach, InLoyalty, Oracle, Commanders Act, Tenerity, Digimind y Quadient; ESIC as Partner Académico Oficial; Cyberclick as the Official Digital Marketing Agency; Actitud de Comunicación as Agencia Oficial de Comunicación; Smartbox Business Solutions as Experience Partner; Hacienda Zorita as Wine Hotel Partner; Birchbox as Gift Partner; Eventtia as Partner Tecnológico; LG, Fnac, Ediciones Pirámide y Anaya Multimedia como entidades colaboradoras y América Retail, Control Publicidad, Dirigentes Digital, Factoría del Futuro, Interactiva Digital, La Publicidad, Just Retail, Marketing Insider Review, Retail Actual, Parada Visual, Retailers.mx, Esencia de Marketing, Hi Retail, TodoStartups, Marketing4ecommerce y Periódico La Social como media partners.

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