This year, it is mainly American brands that are exhibited.
Benoît Charette is a car columnist. He surveyed the arteries of the Salon as soon as it opened on Wednesday and did not hide his disappointment, considering that this year’s edition is not up to the previous ones.
It’s a Detroit regional show this year. If we compare the years when all the manufacturers on the market were there, had world premieres in many cases, this year we only have American manufacturers and we don’t even have a world premierehe explains.
” Considering there are 43 car brands on the market right now, there are many, many people missing. »
Benoît Charette states bluntly that the Detroit Auto Show has no real attraction this year, since the only Asian manufacturer present, Totoya, shows, by the means invested, that the Show has lost its luster.
[Toyota] It is the fourth builder who is there, but in a small corner. I would say the show is split, one-third GM, one-third Ford, one-third Stellantis, and then there are a few small spaces, but even with the few manufacturers we managed to get, there still has large spaces on the floorhe laments.
Mr. Charette even says he fears for upcoming auto shows.
It may be the only show in the United States this year, because no one has announced that they are going to do a show. We also don’t know what shows there will be on the Canadian side.he says.
” Geneva, which was also a major show on a global scale, has already announced the cancellation of its show for March 2023. We can see that the shows are losing a lot in popularity. »
For Mr. Charette, if the automotive industry has stopped investing massively in this event, it is partly because it allocates a large mass of capital to electrification research.
The 2022 edition of the Detroit Auto Show is therefore above all a dealer show where you can, among other things, discover models from Ford, Chevrolet, GMC, but few new products, even if Ford, and its Lincoln branch, still present two concept models.
Benoît Charette is not particularly impressed by the two Jeep models (Grand Cherokee, 30th anniversary and Wrangler) which were unveiled on Wednesday morning, since, in previous editions, a much larger number of new vehicles were revealed, for example elsewhere with great pomp.